I build bridges between government, technology, and culture.
From sovereign communications to Web3 storytelling, I help leaders and innovators stay fluent in what’s next — combining strategic clarity, cultural intelligence, and future-focused creativity.
About
With over a decade of experience across the GCC and MENA region, I work at the crossroads of government relations, emerging technology, and cultural communications.
My work blends the structure of traditional diplomacy with the speed of digital culture — advising ministries, global brands, and startups navigating AI, Web3, and public perception.
Fluent in seven languages and fluent in nuance, I bring a cross-cultural lens to strategy, ensuring messages travel seamlessly across audiences and geographies.
What I do
25
STRATEGY
High-level advisory for government entities, executives, and innovators.
⚡Policy and reputation communications
⚡Narrative architecture and brand positioning
⚡Cross-sector partnership strategy
50
CULTURE
Where ideas meet influence.
⚡Cultural trend mapping and audience intelligence
⚡Brand storytelling with social resonance
⚡Creative direction for events and campaigns
100
TECHNOLOGY
Communicating the future with clarity.
⚡AI and emerging tech strategy
⚡Web3 marketing and community building
⚡Digital transformation and education
Select Projects
CryptoKnights TV Show
Representing women in crypto innovation
Libera Global AI
Web3 & AI marketing
Riyadh Expo 2030
Strategic submission & positioning
Qatar Rail FIFA 2022
Crisis and public relations strategy
Doha Metro FIFA 2022
Social Media Strategy
DAE at Cop28
Leadership Support
Contact
Strategic partnerships begin with a conversation.
I take on a select number of clients each quarter — if you’re building something at the intersection of governance, innovation, and culture, let’s talk. 👉 | natty@syrup.ae | Telegram | WhatsApp
Why Syrup?
Cultural Intelligence
Unique multilingual capabilities and deep understanding of GCC/MENA markets ensure culturally resonant communications.
Tech-Forward Approach
Expertise in Web3, blockchain, and AI technologies to keep your brand ahead of digital trends.
Proven Track Record
Successfully executed high-stakes projects for Expo 2030, FIFA World Cup 2022, and global corporations.
Strategic Partnership
Direct access to senior expertise and personalized solutions tailored to your specific needs.