SYRUP LLC · STRATEGIC COMMUNICATIONS · DUBAI

What to say. When to say it. And what never to say at all.

A communications practice for governments, exchanges and global brands. Most of what we do is invisible by design.

FIFA WORLD CUP 2022·COP28·CANNES LIONS·EXPO 2030 RIYADH·UNX EXCHANGE·PRIME VIDEO
01 — THE PRACTICE

The best work in this business is never seen.

We take a small number of engagements each quarter. Communications leadership, launch strategy, crisis counsel. Selectively, and quietly.

FLUENT IN
English, Arabic, Farsi, Dari, Tagalog, Portuguese
AND THE ROOM ITSELF.
02 — WHAT WE'RE BROUGHT IN FOR

The offer, named.

01
Launch and IPO communications
Positioning, narrative, a regulator-safe voice. Day-one execution.
02
Crisis counsel
Retained or on call. Preparation, live liaison, aftermath.
03
Government and institutional
Bids, national programmes, multi-stakeholder messaging. English and Arabic.
04
Brand and voice systems
One system across markets, teams and platforms. Built once, held everywhere.
03 — SELECTED WORK

The record speaks for itself.

01
FIFA World Cup 2022
CRISIS COMMUNICATIONS — QATAR RAIL & DOHA METRO
The playbook for the moment a billion people are watching and something goes wrong. It didn't.
2022
02
Expo 2030 Riyadh
COMMUNICATIONS STRATEGY
Won the RFI, then the RFP.
2024
03
UNX Exchange
COMMUNICATIONS & BRAND LEAD
A regulated crypto exchange launching to 43 million members across 185 countries. Voice, compliance framework (CNAD · MiCA), launch — built from zero.
2025 —
04
Aleph Group
GLOBAL DIRECTOR, MARKETING & CORPORATE COMMS
One brand system across a global network — with Meta, TikTok, Snapchat, Spotify and Pinterest. Cannes Lions 2023, COP28.
2022–24
05
CryptoKnights
'THE DISRUPTOR' — PRIME VIDEO
Season one, on camera — women in crypto.
S1

ALSO — WEB3 REPORTER, THE NATIONAL · BBC STORYWORKS · CNN 'INSIDE THE MIDDLE EAST' · IPO COMMUNICATIONS · FIRST WORKPLACE BY META LAUNCH IN MENA · CRISIS LIAISON, UAE CID & DUBAI POLICE

04 — ON THE DESK

On the desk.

LAUNCH — JULY 2026
UNX Exchange

Regulated exchange, live this month. Five platforms, one compliance-safe voice, ten thousand users in month one — that's the brief.

DISTRIBUTION
Ultrahuman × C1

Bringing Ultrahuman wearables to a 43-million-member network — and building a wellness distribution venture with its co-founder.

05 — ENQUIRIES

If it matters, let's talk.

SYRUP takes a small number of engagements each quarter — launch and IPO communications, crisis counsel, government and institutional work, brand and voice systems. One conversation is enough to know.

THE PRINCIPAL
Natasha Valentine — Principal, SYRUP

SYRUP is led by Natasha Valentine. Fifteen years across government, luxury, technology and crypto in the GCC, in six languages. Most of the work is invisible by design.

THE UNOFFICIAL SIDE → NIOMI.AE