
I work with governments, exchanges and global brands on what to say, when to say it — and what never to say at all.
Fifteen years in the GCC — government, luxury, tech, crypto. Communications leadership, IPO strategy, crisis counsel.
Most of this work is invisible by design. I keep counsel, move fast, and choose clients carefully.
ALSO — WEB3 REPORTER, THE NATIONAL · BBC STORYWORKS · CNN 'INSIDE THE MIDDLE EAST' · IPO COMMUNICATIONS · FIRST WORKPLACE BY META LAUNCH IN MENA · CRISIS LIAISON, UAE CID & DUBAI POLICE

Brazilian jiu-jitsu is the most honest room I know. No titles, no politics — you either prepared or you didn't. It taught me position before submission, composure under full pressure, and leverage over force. I run my work the same way. And yes: people still underestimate a 5'1" woman across the table. On the mat, that mistake lasts about ninety seconds.

Regulated exchange, live this month. Five platforms, one compliance-safe voice, ten thousand users in month one — that's the brief.
Bringing Ultrahuman wearables to a 43-million-member network — and building a wellness distribution venture with its co-founder.
The operating partner for ambitious wellness brands. Dubai · London · Madrid · São Paulo.
I take a small number of engagements each quarter — communications leadership, launch strategy, crisis counsel. One conversation is enough to know.